A long wait but a blockbuster announcement from Firelight-
"Firelight Corporation Announces Distribution Deal in Japan
February 13th, 2002—Firelight Corporation (FRL.V) is pleased to announce the completion of a distribution deal in Japan, with Time Life Inc. for Butch Harmon’s “Ultimate Golf” Series (videos/DVDs). Japan is the world's second largest golf market and Time Life Inc., a key player in the direct-to-customer home entertainment product business in the United States, has successfully expanded this business into Asia. Time Life Inc. has recently struck a deal to sell Butch Harmon’s “Ultimate Golf” Series on Fuji TV in Japan through Fujisankei Living Service, Inc., the TV network's direct marketing arm.
Paul Hochberg, president of Hawaii Direct Trading Co., Inc. and Firelight’s exclusive Asian distributor of the Butch Harmon's “Ultimate Golf” Series, is pleased to be working with a firm with the marketing expertise of Time Life Inc. and feels their branding and distribution experience will contribute greatly to the success of the launch and roll out of the Butch Harmon Ultimate Golf Series in Japan.
A newly created infomercial featuring Butch Harmon promoting these videos and DVD’s will launch this March in Japan. In addition to marketing through the infomercial, Fujisankei Living will sell the product through PonyCanyon Inc. for retail distribution. Pony Canyon Inc. is one of the largest video and DVD distributors in Japan.
The goal of Firelight Corporation and Butch Harmon is to create a broadly based golf media company providing not only the highest quality videos and training aids but to simultaneously develop an involvement in all aspects and routes of promoting the game on a global basis. The company’s mission is to provide unparalleled quality and service to the golf playing community, while constantly striving to increase, and maintain, exceptional shareholder value via strong revenue and asset growth. Shareholders, or other interest parties with questions regarding this news release, or other matters are urged to contact the company, toll free at 888-465-3995 or Investor Relations at 604-467-4822 or toll free at 888-945-4770.
The Canadian Venture Exchange has not reviewed and does not accept responsibility for the adequacy or accuracy of this release.
Mike England
Toll free: (888) 945-4770 |
