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Non-Tech : OAKLEY- NYSE:OO

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To: dave luken who wrote (728)	7/5/1997 8:17:00 PM
From: michael redmond	of 1383

Dave et all... Heat wave in suburban San Diego! Headed indoors for some mall a.c. and walked out of Sunglass Hut with a new pair of Oakley's. Retail with tax $137. While I was there, saw lots of high teens and 20 somethings checking out the glasses, no purchases, but definitely a buzz. Also, I'm in the broadcasting business and a lot of the disc-jockeys are starting to show up with Oakley's around their eyeballs. The word I get is that the once cool brand is starting to look cool again. In Southern California it takes new styles to pull a phoenix with the terminally hip. And Oakley may be just in the process of doing so. I'm averaged in now at 12 3/8. Feeling good about Oakley and the coming number. And, according to my wife, looking good with those very same Oakleys framing my dome. Good luck to us all!

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