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Strategies & Market Trends : New US Economy Policy
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To: Arthur Tang who wrote (40)7/6/1997 9:33:00 AM
From: Arthur Tang   of 435
 
Each business and their role in the new economy.

The new economy is based on the concept that population and comsumption demand creates needs and develops into an economy. To sustain the economy, the late professor Alfred P. Sloan of MIT, later the chairman of General Motors, developed the concept of obsolescence and replacement theory of economy. From craddle to death bed products are made and services developed for social classes from welfare receipients to the wealthiest including white collars, blue collars and the middle class.

The business management has to understand this theory and use it to its utmost for maximizing the profits. How do you start?

By marketing strategy, with proper sales support to propect customers. Each human being is a potential customer. Your products and services offered, has to be within the market that you want to be. The price to reach the income levels of your customers is of primal importance.

Example, the price of transistors started out prohibited mass distribution of transistor radio. The first production AM transistor radio was $100 each. Today, the whole computer is less than $1000 and getting cheaper.

This new economy requires each and every business to conform to the Sloan theory and proper by it. Then, use quality control and productivity efficiency to lower cost and achieve mass distrbution. Mass distribution is the economy, not marketing one on one only selling tailor made products or services.
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