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Microcap & Penny Stocks : FRSH
FRSH 11.21+3.3%Nov 7 9:30 AM EST

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To: Richard Mazzarella who wrote (92)7/6/1997 2:05:00 PM
From: Larry Brubaker   of 531
 
Richard: FWIW, this is the business overview from the Baseline Company Report that I can get with my E*Trade account. There is also financial information on the company in this report, but when I tried to pull it in here, the numbers were all over the place. I was hoping there would be an earnings estimate from First Call in the report, but apparently no analysts follow the company. One interesting fact was 0 institutional ownership, but I guess that is not unusual for a company with such a small market cap. Anyway, nothing much new below, but it provides a pretty good synopsis of the business.

Business Overview
The Fresh Juice Company (FJC) sells
frozen fresh-squeezed Florida orange juice,
grapefruit juice, fresh-pressed apple juice,
and other noncarbonated beverages. The
company sells under the name Just Pik't,
with its superpremium orange juice being
the firm's biggest seller. FJC spent 2 years
researching and developing a molded
plastic bottle with a tamper-resistant safety
seal and a process that allows freshly
squeezed juice to be frozen and sold in the
bottle. FJC has agreements with major juice
processors in Florida to produce and bottle
its juice, which is marketed internationally.
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