AMERICAN TECHNOLOGY CORPORATION ANNOUNCES HSS(R) LICENSING AGREEMENT WITH
SHOWORKS ENTERTAINMENT GROUP
(SAN DIEGO, California, February 25, 2002)--American Technology Corporation
(Nasdaq: ATCO) today announced that Showorks Entertainment Group has signed
a licensing agreement to use the company's HyperSonic Sound(R) (HSS) in its
Location Based Entertainment installations.
Showorks Entertainment Group, based in Orlando, Florida, is a global,
award-winning company with Location Based Entertainment (LBE) credits which
include Men in Black Alien Attack, Terminator 2 3D Show, The Amazing
Adventures of Spiderman, Experience Music Project, GM Pavilion, Twister:
The Experience, and Batman Stunt Spectacular. For over 20 years, Showorks
has been one of the industry's top companies, providing creative
development, content production and sophisticated technologies for a wide
range of industries.
Showorks customers include Universal Studios, Six Flags Parks, Paramount
Parks, Walt Disney World, Iwerks, Hard Rock Cafe, Dodger Stadium, Las Vegas
Motor Speedway, Apollo/Saturn V Visitors Center, Atlantis Resort, and the
Fashion Show Mall (Las Vegas), among thousands of others.
"We have always known that Location Based Entertainment would be a large
and important application area for HSS and we are excited to be working
with the largest and most prestigious supplier to this market," said Bob
Todrank, vice president of sales, marketing, & business development for
ATC. "Showorks Entertainment Group provides a global reach for HSS into
this industry. The next step in our relationship with Showorks is to
immediately begin development of specific HSS product devices to meet the
specific requirements of this broad and varied application area. Showorks
will provide the platform to showcase HSS in significant entertainment
venues around the world."
John Crosby, senior vice president for Showorks said, "We have been
watching the progress of HSS over the past three years, waiting for an
opportunity to bring this unique and remarkable technology to our
customers. From special effects and unique sound applications to highly
directional audio for targeted announcements, our customers are anxious to
begin utilizing this unique technology in their facilities."
Jeff Bobbin, director of business development for Showorks added, "From our
first preliminary demonstration of HSS, we knew that our clients simply had
to have this technology available to them. As Showorks is the leader in
bringing new and innovative technologies to this industry, we knew that we
needed to add HSS to our solutions offerings as quickly as possible. We
will be working closely with ATC over the short term to identify and target
specific HSS products for our vast market."
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