From The Inquirer.
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Compaq TV ad to push Itanic
But they're Alphas in Pittsburgh...
By Mike Magee, 03/03/2002 01:20:54 BST
THE WORD ON THE advertising street is that Compaq is preparing a TV ad that will have Alpha aficionados fainting in disbelief.
According to sources so close to Compaq that they're not allowed to view the INQUIRER on their PCs, the ad features the Pittsburgh Supercomputing facility.
This facility, of course, demonstrates the fearsome power of the Alpha in its high end incarnation.
But, we understand, shots of the Pittsburgh site are interleaved with pictures of an unlidded Compaq Itanium, which of course is shipping now after that horrible SNAFU last year.
The director of the center - which uses Alpha technology - is made to say something along the lines that the incredible computation power of his installation proves the superiority of the Itanium processor.
Which of course it doesn't. And won't for a fair old while.
Meanwhile, intrepid girl reporter Eva Glass tells us that the marketing department(s) at Q are very much afraid that if the HP-Q takeover goes ahead on April Fool's day, most will go, go, go.
That, she understands, means that little in the way of marketing is going on, the CVs/resumes are flying like confetti, while "cover your ass" is the order of the day.
But is having the words Compaq Marketing Specialist on your CV a good recommendation for a future job, Eva mischievously asks. µ |
