edig (e.Digital ) Message Board

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Microcap & Penny Stocks : edig (e.Digital )

EDIG 0.0001000

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Mar 20 5:00 PM EST

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To: Savant who wrote (761)	3/6/2002 7:00:37 PM
From: JimC1997	Read Replies (1) of 1644

The significance of today's announcement cannot be over-stressed. E.Digital now has a major OEM/ODM relationship under which it will receive both design and manufacturing revenues. Think of the progression over the past five months: In November the company launched its own products on its own e-commerce website. This gave EDIG a real product to sell to consumers and to demonstrate to both OEMs and to retailers. Gross margins opportunities from selling on an owned website are large, but exposure opportunities to large numbers of consumers are limited. In December the company sold its first consumer products through an OEM to a major retailer (the Musical XP-3 at Circuit City). This opened a new revenue opportunity in product design licensing fees. Here, however, the OEM offering the product had no national brand name to enhance sales. In January the first high-profile OEM was announced - the Evolution/MTV DataPlay audio player. Here the potential is huge since the underlying technology may someday replace the standard CD as the music and data storage medium of choice. In February the company announced its first major retailer relationship for its own branded products. Good Guys will give e.Digital exposure to huge numbers of consumers in the most influenial region of the country. This will also set the stage for other retailer relationships - with some announcements expected before the end of this month. Now in March the first major name OEM (Fujitsu) has announced that not only will its audio products be designed by e.Digital, but it is trusting the manufacture of those products to this company. This gives EDIG both the marketing muscle of Fujitsu in the automotive telematics/infotainment sector and the revenue opportunities of a manufacturer. It will not be up to e.Digital to market the product and convince a consumer to try this new brand, but rather to simply supply the needs of Fujitsu and ride that firm's coattails in the marketplace. The progress the company has made in the last few months is nothing short of amazing to this five-year shareholder. No wonder Jim Collier is so excited and talks openly about EDIG not being so little for very much longer! JimC

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