American Fire Retardant Corp. Signs Contract with Fawcett Productions, Inc. for Production of Infomercial Featuring Fyberix 2000-V
SAN DIEGO--(BUSINESS WIRE)--March 13, 2002--American Fire Retardant Corp. (OTCBB:AFRC - news), (www.americanfireretardant.com), a fire protection company that specializes in fire prevention and fire containment announced today that the Company has signed a contract with Southern California based Fawcett Productions, Inc. for the production of a Broadcast-Quality Infomercial featuring Fyberix 2000-V, a recently developed aerosol fire retardant.
Fawcett Productions, Inc. is one of America's premier direct-response firms, producing award-winning infomercials and video marketing sales strategies for an international clientele. Founded in 1986, the company has sold millions of dollars of consumer products, financial services and new products for clients worldwide.
Fawcett has been the recipient of the Jordan Whitney Award for Infomercial Excellence, the Aurora Award for the Best Infomercial in 1997, two Clios for production of direct-response TV Commercials and a Cannes Film Award for Best Sports Documentary, Spanish Infomercial Telemundo Award Best in Class, Ricardo Montalban's Travel Club.
``We are very excited about Fawcett Productions' capabilities. Bill Fawcett has produced successful videos for NuSkin International, Fund America, Nutrition for Life, TravelMax, Mannetech, Herbal Life, Enrich International and many more,'' stated American Fire Retardant Corp. President Stephen Owens.
Under terms of the agreement, Fawcett Productions will be responsible for the production of a Broadcast-Quality Infomercial, a 60-second radio spot, a 60-second direct-response TV Commercial and also the implementation and back-end administration of the Fyberix 2000-V direct-response campaign.
``Knowing what I know about what sells on TV, I am highly confident of the success that lies ahead for American Fire Retardant Corp. and their products,'' commented Bill Fawcett, President of Fawcett Productions. |
