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To: Paul Engel who wrote (162136)3/13/2002 11:30:22 PM
From: Paul Engel  Read Replies (1) of 186894
 
More industry support for Intel's XScale processor - this time from the embedded systems segment.

Wednesday March 13, 9:35 pm Eastern Time
Press Release
SOURCE: Embedded Performance, Inc.

EPI Announces Licensing of Intel XScale Microarchitecture Application Development Tools
EPI to Show the XDB Simulator 2.0 at the Embedded System Conference


SAN FRANCISCO--(BUSINESS WIRE)--March 13, 2002--Embedded Performance, Inc. (EPI) announced today that it intends to license a full suite of development software from Intel Corporation to support the new applications processors based on the Intel® XScale(TM) microarchitecture. The initial release of the software tools will support the Intel® PXA250 and Intel® PXA210 applications processors. EPI will market the tool suite to embedded designers developing code for designs based on these new products from Intel. The software development tools will complement the EPI debug solutions and allow the company to provide a full development and debug environment to customers who are using the Intel Xscale microarchitecture.

EPI will introduce individual components of the tool suite over the next several months and expects to have the complete tool suite available by Q4 of this year.

``One of Intel's goals with the Intel® Personal Internet Client Architecture is to provide a development environment that enables developers with fast time to market,'' said Mark Casey, director of marketing for Intel's Handheld Computing Division. ``We are pleased to have EPI distributing the XDB Simulator 2.0 for our new Intel XScale microarchitecture based processors. When, combined with the EPI MAJIC® Series of intelligent debug probes, the simulator extends our efforts to provide an open tool infrastructure to allow wireless applications to be brought to market faster.''

Today, the company announced the simulator and debugger as the first available components of the new tool suite. The XDB simulator 2.0 is a fully functional simulator that supports development of software for the new Intel PXA210 and Intel PXA250 applications processors. This functional simulator replicates the applications processor, allowing software engineers to develop and debug their applications without tying up expensive target hardware. Registers and peripherals are simulated, providing an extremely accurate representation of how the application will perform when run on the actual processor. EPI will be demonstrating these tools at the Embedded System Conference beginning today.

``We are excited to offer development tools for Intel's new applications processors to our customers'' said Jackie Su, product marketing manager for EPI. ``The Intel PXA210 and Intel PXA250 provide exceptional power to performance ratios, thus making them compelling processors for handheld communication devices. By adding the Intel software development tools to our product offering, we provide a one-stop shopping experience to our customers.''

The XDB Simulator 2.0 accepts code generated by either the ARM ADS or GNU compilation tools and is capable of debugging in C/C++ and assembly language modes. EPI will offer the simulator unbundled or as a bundle with ADS, which it markets under its agreement with ARM.

``The licensing of the Intel software suite is a further step in our commitment to support the Intel® XScale(TM) microarchitecture,'' stated Norbert Laengrich, CEO. ``We believe the system-on-chip (SoC) level of integration, combined with the high performance and low power of products based on the Intel PXA family will be attractive to a wide segment of the embedded market. Licensing the Intel software will allow us to offer tools tailored specifically to this architecture.''

The XDB Simulator 2.0 is available for immediate delivery. Microsoft Windows hosted versions are priced at $750.00 in 25 seats quantities.

The EPI tools also support other Intel XScale(TM) microarchitecture based processors and have the ability TO expand to support additional cores, debug interfaces and SoC devices. This eliminates the need to buy new emulators for each processor, thus reducing future project costs.

About EPI

Founded in 1987, Embedded Performance, Inc. is one of the world's leading suppliers of compiler, debugger and emulation tools for the embedded RISC market.

The company supplies complete software toolkits, intelligent debug probes and development boards for a variety of RISC architectures. Company headquarters are located in Milpitas, Calif. Local sales offices, application assistance, and technical support are available worldwide through a network of representatives and distributors.

For more information, contact Sales at 408/957-0350. Fax: 408/957-0307 Email: sales@epitools.com, or visit EPI's web site at: epitools.com.

MAJIC and EPI are registered trademarks of Embedded Performance, Inc. Intel, XScale, PXA210, PXA250, PCA, and XScale are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and in other countries. ADS and ARM are trademarks of ARM, plc. All other trademarks mentioned herein are the property of their respective owners.

--------------------------------------------------------------------------------
Contact:

Embedded Performance, Inc.
Jackie Su, 408/719-5613
js@epitools.com

Em

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