Define Your Personal Space
That's the eye-grabber for a new focal ad for NBSC, the ad in Genetic Engineering News.
They've switched from a major focus on BioFlo to a focus on ultralow freezers.
The remainder of the main ad panel reads, minus various promotional aids (telephone, etc.):
The personal sized ULT freezer. Small enough to keep all to yourself.
Why store your valuable samples down the hall, when NBS now offers the convenience and security of a personal-sized freezer for in-lab use? The upright Model U101 holds up to 60 two-inch boxes, yet is small enough to fit on or under your lab bench. Lets you keep your samples close by. Safe, secure and accessible only by you. Energy-efficient and dependable, it's the smallest o our Vacuum Insulation Panel (VIP) models offering up to 30% more storage capacity than traditional freezers -- in the same footprint.
A very good ad. The side panel has the Innova shakers, an expanded description of the freezer line, and a BioFlo blurb. As usual, the photos are great. Graphic in the main ad panel, above the blurb, is a polar bear standing pidgeon-toed on the small freezer, showing the dimensions. Amazed penguins look on. The marketing skills at NBSC, IMO, are sharp. |
