1) you bought 10 apples at $1 each
2) you can consume only 2 apples before they go bad
3) and no one around to take advantage of the remaining
   apples
4) what is your cost per consumed apple? 

It seems to be:

1) Take the 8 apples and send them to China on consignment
   (actually ~ 3 million).
2) Claim them as X86 market Share. ( They may, 
   someday, wind up in some sort of machine. )
3) Add that 3 Million to the 1 Million Xbox chips and 
   claim market share growth.
4) Take the consignment value of the 3M chips and add 
   them to net sales.
5) Declare a profit.

tgptndr