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Technology Stocks : AMAZON.COM -- WORLD LARGEST BOOKSTORE

AMZN 230.34

+0.5%

3:59 PM EDT

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To: Robert Giambrone who wrote (40)	7/9/1997 8:50:00 AM
From: Ceebs Hartmann	Read Replies (1) of 43

I am negative. I think Amazon will be out of money in two years. They raised $49 million from the public offering. Amazon spent that money in the last three days. They have no money to fight a price war that will inevitable be fought between B&N and Borders. Barnes and Nobles will start a price war as soon as it views Amazon as a threat. With greater buying power and more money there is no doubt that Barnes and Nobles and Borders will win any price war. Going back to the fact that Books are commodities. (A copy of the Partner is the same wherever you buy it. You can seach Amazon's page find the books you want and then buy them from Barnes and Nobles if the price is less). Price is the way to win in book selling online. Hell Borders has not even entered the fight. Most likely waiting it out until potential profits. This recent run up in stock price is mainly a result of shorts covering. I think today or Thursday we will see it reverse direction. I am a web nut and do see the great potential. I just think the big compaines, with the deep pockets, will win.

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