TORONTO, April 2 /CNW/ - SAMSys Technologies Inc. (SMY:CDNX)
(www.samsys.com) ("SAMSys") of Toronto, a provider of Radio Frequency
Identification (RFID) reader hardware announced today that the Company has
selected Maverick Public Relations Inc. ("Maverick") as the Company's public
relations agency. Maverick will immediately assume responsibilities for
SAMSys' global media relations campaign.
"Given our expanded focus and recent developments, we feel it is the
appropriate time to re-evaluate our communications strategy," said Cliff
Horwitz, President and CEO, SAMSys Technologies Inc. "An integral part of that
strategy will be to maintain a high profile among business partners, customers
and investors; and in so doing ensure that all constituents are familiar with
our activities and developments. Maverick has very impressive North American
media, analyst and industry relations experience. Its results-driven and
creative approach to communicating the innovation and value of enterprise
technologies to the marketplace will be vital to extending SAMSys' globalbrand."
"SAMSys has an unique and compelling business solution and we look
forward to telling their story to the market," said Julie Rusciolelli,
president, Maverick Public Relations Inc.
About Maverick Public Relations: Maverick Public Relations is a leading
public relations firm, based in Toronto, providing business results and
marketing communications solutions to clients in various industry sectors. The
company's client list includes 724 Solutions, Symantec Corporation, Network
Appliance Canada, Ltd., Datawire Communication Networks, Fincentric
Corporation, PeopleSoft Canada, Ventures West Management, VoiceGenie and many
others. For more information on Maverick, please visit www.maverickpr.com. |
