Palm Continues to Build on No. 1 Position in Europe
PR Newswire ~ April 4, 2002 ~ 9:04 am EST
According to GfK, Palm Handhelds in Leading
European Market Position with 42.5%
SANTA CLARA, Calif., April 4 /PRNewswire-FirstCall/ -- According to GfK, a leading international market research organization, Palm, Inc. (Nasdaq: PALM) has further strengthened its leadership position in the European handheld computing market. The results place Palm firmly in the lead with 42.5 percent of the handheld device market (as measured by units) for December/January 2002 - - 30.8 points ahead of its nearest competitor. These results show an increase in market share of 4.4 points on the previous period of October/November 2001 and growth of 1.6 points on the same period a year ago.
"For the last six months, the GfK results have shown our European market position steadily growing, an indication of the increasing popularity of Palm( TM) handhelds throughout Europe," said Laurence Clavere, Palm's senior director of Marketing EMEA. "These results reinforce that Palm is providing its customers the right solutions for their needs."
Palm handhelds surged ahead in a number of key markets to record significant gains on the October/November 2001 results. Notable achievements occurred in France, where the Palm handheld market share rose to 47.7 percent; Germany, where almost half of the market has been secured with 49 percent; Italy, which achieved 38.4 percent of the market; The Netherlands, which also grew significantly to reach 37.8 percent; and the UK, which achieved 43.5 percent market share. In each of these countries, Palm is the market leader.
The results demonstrate a very successful Christmas period for Palm Europe, which -- supported by very well-received end-of-year promotions, including a special SD Card offer, as well as strong print, outdoor and radio advertising campaigns -- saw excellent sales of the Palm m100 and m500 series handhelds.
About GfK
Preliminary figures indicate that the GfK Group, a leading international market research organization, has achieved total revenue of EUR 534 million in 2001 (2000: EUR 481 million) in its four business divisions, Consumer Tracking, Non-Food Tracking, Media and Ad Hoc Research. In addition to 16 German subsidiaries, the company has over 120 subsidiaries and affiliates located in 51 countries. Of a total of 4,750 employees, approx. 1,450 are based in Germany. For further information, visit our website: www.gfk.com.
About Palm, Inc.
Palm, Inc. is a pioneer in the field of mobile and wireless Internet solutions and a leading provider of handheld computers, according to IDC (December 2000). Based on the Palm OS(R) platform, Palm's handheld solutions allow people to carry and access their most critical information wherever they go. Palm(TM) handhelds address the needs of individuals, enterprises and educational institutions by offering the foundation for thousands of application solutions. Palm stock is traded on the Nasdaq national market under the symbol PALM. More information is available at palm.com.
(1) Source: GfK - Small Organizing Solutions Panel - Europe 7: France, Germany, Holland, Italy, Spain, Sweden, UK - Unit sales %
NOTE: Palm OS is a registered trademark and Palm is a trademark of Palm, Inc. Other brands may be trademarks of their respective owners.
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/CONTACT: Daphne Dickson of A&R Partners, +1-650-762-2840, or ddickson@ arpartners.com, for Palm, Inc./
09:01 EST |
