Intel intensifies its Slash and burn marketing.
This will reduce what AMD can make from mobile parts, but it will also eliminate what used to be an Intel segment that subsidized sales in other segments.
Intel is now much more limited in its pricing options for desktop and workstation/server chips.
The ASP (average sale price) of IT products declines each year, and notebooks are no exception. The ASP for notebooks in the first half of 2001 was around US$1,400-1,500 and then fell to US$1,350-1,400 in the second half, Taiwanese notebook manufacturers said. Currently, it is around US$1,300, but the figure should drop to US$1,150 in the second half, the companies added.
Some notebook manufacturers have gone as far as to predict that notebook ASPs could contract to around US$1,000 in the second half, almost equivalent to that of a high-end desktop equipped with an LCD monitor.
digitimes.com |
