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Strategies & Market Trends : Z Best Place to Talk Stocks
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To: American Spirit who wrote (39058)4/8/2002 7:06:56 AM
From: Joe Stocks  Read Replies (3) of 53068
 
>>100 billion market cap may look like a lot but consider the name-brand assets. Massive. Worth well over 100 billion. <<

I would be interested in how you came up with that number. I got a feeling where it came from. AOL currently puts a value on those intangibles of $40 bil. Their return on assets is already a negative 3%. Why make the number worse? Name brand assets are only as good as they can produce earnings.

Joe
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