NewKidCo Earns Prestigious Parents' Choice Award
Nation's Oldest Authority on Children's Media Bestows Silver Honor on ``Sesame Street Sports,'' and ``E.T. Interplanetary Mission'' Wins Approved Award
NEW YORK--(BUSINESS WIRE)--April 9, 2002-- Proving once again that NewKidCo (OTCBB:NKCIF - news; TSE:NKC - news) is the leading publisher of video games for young gamers, the company announced today that ``Sesame Street Sports'' has earned a Silver Honor from the prestigious Parents' Choice Awards program. In addition, ``E.T. Interplanetary Mission'' was granted the Approved Award. The Parents' Choice Foundation received numerous entries this season; these titles were the only video games selected to receive a Parents' Choice commendation.
``We're thrilled that these two titles received the `Parents' Choice Approved Award' from this notable organization,'' stated Henry Kaplan, CEO NewKidCo. ``We know that kids love these games and this recognition helps assure parents of the quality of the NewKidCo titles.''
``Sesame Street Sports'' for the PlayStation® game console and Game Boy® Color is an exciting opportunity for younger children to interact with their favorite Sesame Street pals including Elmo, Cookie Monster, Ernie, Grover, Telly and Zoe. Voiced by the original Sesame Street cast, players can choose from six different sporting events including steering Grover on his unicycle, shooting the rapids with Ernie in his bathtub, racing with Zoe on her Big Wheel, slipping and sliding with Telly on his downhill snow saucer, bouncing with Cookie Monster on his giant red ball and guiding Elmo through town on his in-line skates.
``E.T. The Extra-Terrestrial: Interplanetary Mission'' for the PlayStation® game console is an action/adventure odyssey that takes E.T. to numerous alien planets to search for rare and exotic plant specimens with a truly cosmic goal: saving the planets from extinction! Join E.T. on his travels to mystifying yet beautiful planets, such as Botanicus (the Green Planet), Astrila (the Ice Planet), Barreine (the Desert Planet), Sclavus (Planet Metropolis) and, yes, even Earth.
The Parents' Choice Awards designation recognizes products that meet and exceed standards set by educators, scientists, performing artists, librarians, parents, and yes, kids. The Parents' Choice Awards Committees seek out and recommend products that help kids grow -- imaginatively, physically, morally and mentally -- and that are fun, safe, and socially sound.
About NewKidCo
NewKidCo (TSE:NKC - news; OTCBB:NKCIF - news), headquartered in New York City, New York, publishes children's video games based on popular licensed characters, for interactive entertainment game systems from Sony Computer Entertainment, Nintendo and Microsoft. NewKidCo publishes and distributes their products directly in North America and in Europe through distribution partner, Ubi Soft Entertainment SA. For more information please visit www.newkidco.com.
About Parents' Choice
Founded in 1978, Parents' Choice is the nation's oldest not-for-profit consumer guide to quality children's media: books, toys, audios, software, television, videos, and magazines. The Foundation's mission is to impart solid information about the vast array of children's media products and toys that are on the market; helping parents and caregivers of all achievements and backgrounds make informed decisions about which new products are right for their children.
For additional information about the awards and a description of the significance of each awards level, consult the Parents' Choice Foundation's Web site (www.parents-choice.org).
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Contact:
NewKidCo
Henry Kaplan, 212/581-1555 x224 (Investor Relations)
Fax: 212/265-1620
Email: investor@newkidco.com
or
Bender/Helper Impact
Brenda Ciccone, 310/477-4647 x264 (Public Relations)
Fax: 310/478-7914
Email: brenda_ciccone@bhimpact.com |
