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Strategies & Market Trends : The New Economy and its Winners

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To: Lizzie Tudor who wrote (11068)4/10/2002 11:29:06 AM
From: Bill Harmond  Read Replies (1) of 57684
 
Speaking to several friends/former co-workers in both national and local television and radio advertising sales yesterday and today and they say that business has literally "exploded", particularly for May and June air dates.

No one knows whether it will continue yet, and 2002-2003 TV season budgets won't be known for a month or two. However this is a really good sign, particularly because it is discretionary investment spending by businesses, and has been very weak for over a year.
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