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Technology Stocks : Amazon.com, Inc. (AMZN)
AMZN 234.37+0.2%3:59 PM EST

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To: H James Morris who wrote (141539)4/14/2002 1:13:58 PM
From: Glenn D. Rudolph  Read Replies (1) of 164684
 
"E-tailing's survivors are also learning from past blunders. Many now have a better feel for pricing, merchandising, and customer care. With its costly startup phase behind it, for example, Blue Nile Inc. can now cut prices to lure more business. The price of Blue Nile's Tahitian pearl earrings was nicked 10% in the first quarter, to $500. The result? Average monthly volume was up 51% over the previous quarter."

These guys scare me. I do not mean as some form of competition. I really doubt those earrings would not sell as well for $550. The increase in volume is likely due to more on-line shopping in general. Not every jewelry store carries Tahitian pearl earrings.

That is my two cents worth<G>
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