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Pastimes : How to best deal with KOOKS at this web site
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To: Iceberg who wrote (763)7/9/1997 10:15:00 PM
From: Bill Ulrich   of 1894
 
Ice, >Apple needs to bring in someone with some savvy
business and marketing expertiseI'm talking radical
change - and fast...>

That's been my point with them for quite some time. My old
company had been under various contracts to create promo/
marketing CD-ROMs for AAPL during the past two years. Resulting
from this, I had to personally interact with a great deal of
their marketing department at both high and low levels.

My frank and honest opinion of their marketing people is
that their thoughts tumble in their heads, making and breaking
alliances like underpants in a dryer without Cling Free.

-MrB
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