>Do you think we can do a consolidated 37 million EBITDA loss in Q1?>
In Thousand of Dollars
Service Revenue 135,500
(Based on $36 ARPU, and average 1,255,000 average subs)
Equipment Rev. 10,300
(Based on gross adds of 395000 and $26/gross add)
Total Revenue 145,800
Cost of Service 44,000
(Based on about $11.7/sub/month, Q4 2001 was $13.9/sub/month)
Cost of Equipment 63,000
(Based on $160/unit)
Selling & Marketing 32,000
Q4 2001 S&M was 44,000.
8,500 of it was related to startup costs ($18/gross add, $246-$228=$18).
That leaves 35,500.
About half of S&M is advertizing. The costs should come down as markets mature.
With some more efficiencies in reseller sales, 32,000 seems reasonable.
G&A 44,000
(PCSTEL, you have been suggesting 40,000. I am being a little more cautious here. So the 44,000)
Expenses (w/o D&A) 183,000
EBITDA (37,200)
Comments?
Arun |
