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Technology Stocks : General Semiconductor / GENERAL INSTRUMENT

SEM 14.84

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3:59 PM EST

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To: louis mason who wrote (71)	7/10/1997 2:36:00 PM
From: louis mason	of 99

I just recieved an interesting mailing from a local Hifi/TV dealer in Texas who stated that he would trade in any TV (primarily upper end Mitsubishi) bought at his store for a digital TV within the next five years (depreciated 20 % year). Alternatively, he would offer a discounted decoder (HD to regular) box for people who wanted to keep their TV's. What is interesting about this is two things; 1) he sees digital TV coming very soon & so doesn't want to anger his regular patrons when they go home with a nice big TV & find out its heading the way of the dinosaur; 2) he recognizes that some customers are starting to wait for the new format & are slowing down his business. Lastly, this is the first indication from a retailer telling me that "yes", someone has told "him" that digital TV is close, & he is willing to admit it. All other retailers I have talked to say its years away because they need to continue selling the regular TVs and are afraid of the change. louis mason

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