GIVEN IMAGING LTD - News Release - 2002-04-29 22:42
  California Medicare Initiates Reimbursement for Capsule Endoscopy
  California Medicare Initiates Reimbursement for Capsule Endoscopy
  ATLANTA, Apr 25, 2002 /PRNewswire-FirstCall via COMTEX/ -- Given Imaging, Inc. (Nasdaq: GIVN) announced today that California Medicare issued a coverage statement for reimbursement of capsule endoscopy for the small intestine. As a result of this announcement, California Medicare will offer capsule endoscopy reimbursement to those among its 3,385,000 beneficiaries who may suffer from diseases and disorders of the small intestine.
  "California Medicare is taking the lead to provide coverage for diagnosing disorders of the small intestine, which we have not been able to address effectively until now," said Simon Lo, M.D., director of endoscopy, Cedars-Sinai Medical Center, Los Angeles. "We expect that other insurance companies will follow suit to allow physicians to more easily utilize this breakthrough technology effectively and appropriately."
  Given Imaging manufactures and markets the M2A(R) capsule endoscope, an ingestible camera in a pill used to diagnose disorders and diseases of the small intestine.
  "Often elderly patients are unable to pay for new technologies out of their own pockets. Providing a superior, non-invasive tool for the diagnosis of debilitating diseases is exactly what Medicare is all about," said Dr. Gavriel D. Meron, president and CEO of Given Imaging Ltd. "Clearly, the diagnostic value of the M2A capsule endoscope has facilitated the decision of California Medicare to take a leading position and provide coverage to this large patient base."
  About Given Imaging
  Given Imaging produces and markets the Given Diagnostic System, which features the M2A(R) Capsule Endoscope, a fundamentally new approach to examining the gastrointestinal tract. The system uses a disposable miniature video camera contained in a capsule that is ingested by a patient and delivers high quality color images in a painless and noninvasive manner. The test can be conducted while a patient continues normal daily activities. The system received clearance from the FDA in August 2001 and received permission to affix the CE mark in May 2001. It is currently available in the USA, Canada, Europe, Brazil, Puerto Rico, Venezuela, Mexico, Australia, New Zealand, and Israel. Many thousands of patients suffering from diseases in the small intestine such as Crohn's, celiac disease, unexplained abdominal pain with diarrhea, polyposis, intestinal tumors, iron deficiency anemia and obscure bleeding have already benefited from this innovative technology. For more information, visit givenimaging.com .
  This press release contains forward-looking statements, including projections about our business, within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. For example, statements in the future tense, words such as "anticipates," "estimates," "expects," "intends," "plans," "believes," "intends" and words and terms of similar substance used in connection with any discussion of future operating or financial performance identify such forward-looking statements. Those forward-looking statements are not guarantees of future performance and actual results could differ materially from our current expectations as a result of numerous factors, including but not limited to the following: changes in regulatory environment, our success in implementing our sales, marketing and manufacturing plan, protection and validity of patents and other intellectual property rights, the impact of currency exchange rates, the effect of competition by other companies, the outcome of future litigation, the reimbursement policies for our product from healthcare payors, and other risks disclosed in our filings with the U.S. Securities Exchange Commission.
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  SOURCE Given Imaging, Inc.
  CONTACT:          Amy Brushwood, of Fleishman Hillard Atlanta, for Given                   Imaging, +1-404-739-0121, brushwoa@fleishman.com
  URL:              givenimaging.com  prnewswire.com
  Copyright (C) 2002 PR Newswire.  All rights reserved.
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