2001 & Prior Mobile Handset Shipments & Market Share Abstract
Unless otherwise noted all reported numbers in this abstract are from Gartner Dataquest.
1). Strategy Analytics, Micrologic Research, and Gartner Dataqust have all checked in with there reports of handset shipments for 2001. As always there are some discrepancies.
* Gartner: 399.6 million units
* Strategy Analytics: 393.4 million units
* Micrologic: 387.0 million units
2). Gartner Dataquest noted that mobile-phone sales fell 3 percent in 2001 from 412.7 to 399.6 million in 2001, their first decline ever, as phone companies cut subsidies on handsets and consumers snubbed new models.
3). A year earlier Gartner reported that worldwide mobile phone sales exceeded 412.7 million units in 2000, representing a 45.5 percent increase over the 283.6 million mobile phones sold in 1999. It should be noted that considerable inventory was left in channels at the end of 2000.
4). Despite the fact that unit sales were down in 2001, Nokia Oyj, the world's No. 1 cellular-phone maker increased unit shipments from 126.4 million units to 139.7 million units (+10.5%) and increased its market share from 30.6 percent in 2000 to 35 (+14.4%) percent in 2001.
5). In 4 years, after overtaking Motorola for the leading cellular-phone maker Nokia has increased its market share from 21% to 35% (+66%), and further distanced itself not only from # 2 Motorola, but also the #3 contender -historically Ericsson - but now Siemens, who in turn is being challenged by Samsung.
6). Nokia now has 2.36X unit shipments as its next nearest competitor, 4.8X the 3rd ranked manufacturer and its 2001 shipments equaled those of its next 4 competitors combined.
A. 2001 Handset Shipments
Gartner Dataquest
Units '01 Share '01 Units '00 Share '00 Growth
(Millions) (percent) (Millions) (percent) (percent)
Nokia 139.7 35.0 126.4 30.6 10.5
Motorola 59.1 14.8 60.1 14.6 -1.7
Siemens 29.8 7.4 27.0 6.5 10.2
Samsung 28.2 7.1 20.6 5.0 36.8
Ericsson 27.0 6.7 41.5 10.0 -35.0
Total 399.6 100.0 412.7 100.0 -3.2
Micrologic Research & Strategy Analytics
*************** Strategy Analytics ************ | Micrologic
|
2001 2000 Percent Market |Market
Change Share | Share
|
Nokia 140.0 128.4 +9.0% 35.6% | 34.1%
Motorola 58.6 51.0 +14.9 14.9% | 14.8%
Samsung 28.6 21.9 +30.6 7.3% | 7.2%
Siemens 28.4 29.2 -2.7 7.2% | 7.2%
Ericsson 27.9 43.3 -35.6 7.1% | 7.7%
Kyocera ? ? ? ? | 4.3%
Panasonic ? ? ? ? | 4.1%
Others 109.5 141.2 -22.5 27.8% | 20.6%
Total 393.4 415.0 -5.2%
A1. 2001 Handset Unit Shipments (millions) by Quarter
Market
1Q01 2Q01 3Q01 Q401 Total Share YE
Nokia 34.0 31.27 31.55 42.88 139.7 35.0%
Motorola 12.7 13.29 14.77 18.34 59.1 14.8%
Siemens 6.6 7.06 6.77 9.37 29.8 7.4%
Samsung 6.1 6.19 7.11 8.80 28.2 7.1%
Ericsson 6.5 7.41 7.53 5.56 27.0 6.7%
Others 30.8 24.58 26.67 33.75 115.8 29.0%
Total 96.7 89.80 94.40 118.70 399.6 100.0%
A.2 Quarter By Quarter Market Share For 2001
End Market End Market
Share CY00 Q101 Q201 Q301 Q401 Share CY01
Nokia 30.6% 35.3% 34.8% 33.4% 36.1% 35.0%
Motorola 14.6% 13.2% 14.8% 15.7% 15.5% 14.8%
Siemens 6.5% 6.9% 7.9% 7.2% 7.9% 7.4%
Samsung 5.0% 4.8% 6.8% 7.5% 7.4% 7.1%
Ericsson 10.0% 6.8% 8.3% 8.0% 4.7% 6.7%
B. Tracking Year to Year Market Share
1997 1998 1999 2000 2001
Nokia 20.1% 24.3% 26.9% 30.6% 35.0%
Motorola 28.8 23.2 16.9% 14.6% 14.8%
Siemens 2.5 3.3 4.6% 6.5% 7.4%
Samsung 3.6 4.2 6.2% 5.0% 7.1%
Ericsson 16.2 14.4 10.5% 10.0% 6.7%
Matsushita 5.7 8.1 5.5% 5.2% 4.1%
Sources for above statistics: Herschel Shostek for 1997 and 1998 and Gartner Dataquest for 1999 through 2000
B1. Nokia Market Share Year to Year
1997 1998 1999 2000 2001
35 /
34 /
33 /
32 /
31 /
30 /
29 /
28 /
27 /
26 /
25 /
24 /
23 /
22 /
21 /
20 /
B2. Nokia Market Share v. Next Nearest Competitor
1997 1998 1999 2000 2001
Nokia .7x 1.05X 1.6X 2.1X 2.36X
Motorola 1.4X .95x .6x .48x .43x
B3. Nokia Market Share v. Their Leading Asian Competitor
1997 1998 1999 2000 2001
Nokia 3.5X 3.0X 4.4X 5.9X 4.92X
Samsung na na .30X na .20
Matsushita .28x .33x na .17x na
B4. Nokia v. Samsung - 4 Year Market Share Increases:
Nokia Samsung
1998 + 4.2 % points .6 % points
1999 + 2.6 % points 2.0 % points
2000 + 3.7 % points - 1.2 % points
2001 + 4.4 % points 2.1 % points
+ 14.9 % points + 3.5 % points
B5. Quarter By Quarter Market Share For 2000 & 2001
Q100 Q200 Q300 Q400 Q101 Q201 Q301 Q401
Nokia 27.9% 27.5% 30.6% 33.9% 35.3% 34.8% 33.4% 36.1%
Motorola 16.0% 15.6% 13.3% 12.7% 13.2% 14.8% 15.7% 15.5%
Siemens 5.5% 5.5% 8.6% 6.9% 6.9% 7.9% 7.2% 7.9%
Samsung - 5.5% - - 4.8% 6.8% 7.5% 7.4%
Ericsson 11.5% 10.3% 9.7% 8.7% 6.8% 8.3% 8.0% 4.7%
C. Worldwide Mobile Phone Shipments 2000 (000 Units)
2000 2000 Market 1999 1999 Market Growth
Company Shipments Share (%) Shipmnts Share (%) (%)
Nokia 126,369 30.6 76,335 26.9 65.5
Motorola 60,094 14.6 47,818 16.9 25.7
Ericsson 41,467 10.0 29,785 10.5 39.2
Siemens 26,989 6.5 12,982 4.6 107.9
Panasonic 21,511 5.2 15,581 5.5 38.1
Samsung 20,639 5.0 17,687 6.2 16.7
Others 115,662 28.0 83,393 29.4 38.7
Total 412,731 100.0 283,581 100.0 45.5
D. Total Handset Shipments By Year (millions)
1999 2000 2001
283.6 412.7 399.6
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