Fleet Offers Customers Free Museum Admittance in May
Fleet Museums On Us!-R- Program Opens Doors to 44 Cultural Institutions in Northeast
BOSTON--(BUSINESS WIRE)--May 1, 2002--FleetBoston Financial is making visiting museums, zoos, and other cultural institutions easier by waiving general admittance fees for Fleet customers as part of the Fleet Museums On Us! program.
Throughout the month of May, Fleet customers will be able to visit any of the participating cultural institutions - located in Fleet's eight-state footprint - for free by simply showing their Fleet ATM, debit, or credit card.
The Fleet Museums On Us! program, which celebrates its fifth anniversary this year, has helped expose customers to new forms of art and culture, attracting nearly 100,000 people to cultural institutions throughout the Northeast. This year promises to be better than ever with 44 of the Northeast's finest cultural institutions participating in the program, including museums, zoos, planetariums, science centers, and aquariums. Customers will have free access to 13 cultural institutions in Massachusetts, 12 in New York, six in Connecticut, four in New Jersey, three in Pennsylvania, and two in Maine, New Hampshire and Rhode Island. (See attached list.)
"Fleet is committed to supporting the arts, and we believe that our partnership with cultural institutions in our footprint will enrich the lives of those who live in these communities," said Anne Finucane, executive vice president and director of Corporate Marketing and Communications for FleetBoston Financial. "This becomes even more important as families and museums feel the pressure of a slowing economy. We're pleased to help ease that pressure by working closely with our participating institutions to create opportunities for families to take advantage of the excellent cultural facilities available in the Northeast."
"Fleet's unique approach to bringing the arts to its customers, who may not be regular museum-goers, is valuable for everyone involved," said Malcolm Rogers, Ann and Graham Gund Director of the Museum of Fine Arts, which has participated in the Fleet Museums On Us! program since its inception. "Customers have the opportunity to experience the arts for free, and the participating cultural institutions gain from Fleet's philanthropic support."
Participating institutions benefit from added exposure through Fleet's marketing campaign at a time when many cultural institutions are facing cutbacks in state and federal support, while the bank's customers receive the opportunity to view a wide variety of cultural and art exhibits free of charge - an added value from Fleet.
Fleet has committed more than $2 million in philanthropic and marketing support for the Museums On Us! program, including marketing support from Visa®. To promote the program, Fleet has created banners, posters and a mass-market advertising campaign that will appear throughout the states in which Fleet operates in the Northeast during the month-long event.
FleetBoston Financial is the seventh-largest financial holding company in the United States. A diversified financial services company with assets of $192 billion, Fleet offers a comprehensive array of innovative financial solutions to 20 million customers in more than 20 countries and territories. Among the company's key lines of business are: retail banking, with more than 1,500 branches and more than 3,700 ATMs in the Northeast; corporate banking, including capital markets/investment banking and commercial finance; investment services, including nationwide brokerage; and full-service banking through more than 250 offices in Latin America. FleetBoston Financial is headquartered in Boston and listed on the New York Stock Exchange (NYSE: FBF - news) and the Boston Stock Exchange (BSE: FBF).
For more information on Fleet's Museums On Us!, visit www.fleet.com/museums.
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Connecticut
Discovery Museum and Planetarium, Bridgeport
Florence Griswold Museum, Old Lyme
Mashantucket Pequot Museum and Research Center, Mashantucket
New England Air Museum, Windsor Locks
Yale Peabody Museum of Natural History, New Haven
Wadsworth Atheneum Museum of Art, Hartford
Maine
Maine Historical Society, Portland
Portland Museum of Art, Portland
Massachusetts
American Textile History Museum, Lowell
DeCordova Museum and Sculpture Park, Lincoln
Fuller Museum of Art, Brockton
Heritage Plantation of Sandwich, Sandwich
The Institute of Contemporary Art, Boston
Isabella Stewart Gardner Museum, Boston
Museum of Fine Arts, Boston
New England Aquarium, Boston
Peabody Essex Museum, Salem
Plimoth Plantation(TM), Plymouth
Springfield Museums at the Quadrangle, Springfield
Worcester Art Museum, Worcester
Zoo New England - Franklin Park Zoo, Boston
New Hampshire
Strawbery Banke, Portsmouth
The Currier Gallery of Art, Manchester
New Jersey
Liberty Science Center, Jersey City
New Jersey State Museum, Trenton
The Morris Museum, Morristown
The Newark Museum, Newark
New York
Albany Institute of History & Art, Albany
Albright-Knox Art Gallery, Buffalo
American Folk Art Museum, New York
Brooklyn Children's Museum, Brooklyn
New York Hall of Science, Queens
Strong Museum, Rochester
The Katonah Museum of Art, Katonah
The Long Island Museum of American Art, History & Carriages, Stony
Brook
The Metropolitan Museum of Art, New York
The New York Botanical Garden, Bronx
The Studio Museum in Harlem, New York
The Utica Zoo, Utica
Rhode Island
The Museum of Work and Culture, Woonsocket
The Newport Art Museum, Newport
Pennsylvania
The Philadelphia Museum of Art, Philadelphia
The Philadelphia Zoo, Philadelphia
The Franklin Institute Science Museum, Philadelphia
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Contact:
FleetBoston Financial
Patty Donahue
(617) 434-6766
patricia_m_donahue@fleet.com
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