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Strategies & Market Trends : John Pitera's Market Laboratory
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To: John Pitera who wrote (6036)5/1/2002 3:57:41 PM
From: Jacob Snyder  Read Replies (1) of 33421
 
Great article. The ever-greater importance of intangible assets, is one of the reasons I don't use Book Value. Many assets contribute a lot to Book Value, but investors give is little real value. Or only temporary or contingent value. On the other hand, many things that are crucially important to a company's future profit stream, aren't measured at all in Book Value. Or are measured in a totally arbitrary and unrealistic fashion.
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