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Technology Stocks : Advanced Micro Devices - Moderated (AMD)
AMD 231.80+1.7%Jan 16 3:59 PM EST

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To: Road Walker who wrote (79101)5/2/2002 5:25:44 PM
From: fyodor_Read Replies (2) of 275872
 
John: I'm not sure how AMD spends it's marketing funds

Poorly, judging by their position in the market.

(Either that or "not enough").

They are not "giving it back", they are paying for a portion of the ad to advertise the Intel brand name.

Wouldn't you agree that if Intel promised to give Dell $5 worth of advertising, they could get $14 dollars for their $10 dollar CPU?

This says nothing about exactly how much, if anything, that $5 worth of advertising is to Intel. I agree that it is above zero, to be sure, but you seem to be arguing that it is something like $5.

-fyo
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