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Non-Tech : Vans Inc. BIG HUMONGOUS Earnings jump.
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To: Kirk Pearson who wrote (167)7/11/1997 1:49:00 PM
From: Flan   of 403
 
Small investment of 100k and i think it will help target their core audience - I will look at their site later and give you some feedback although it should be noted that I work for an internet company and I have never heard of their company or the site. I think vans though has done an excellent job at marketing their product - Sponsoring the Horde Tour is a prime example - The tour has been an overwhelming success for Vans - It is just one giant gathering of their targeted audience and from what i hear retail sales at the shows have been booming. I would much rather see vans spend 500k sponsoring Horde than 500 on print advertising in a newspaper or trade magazine - I think they get a heck of alot more coverage and visibility ( Ie MTV coverage etc)

Expect to hear some good things about their clothing line - most analysts have 8 million in their models for the coming year - I think those numbers will be moved up dramatically after this qtrs numbers are released. Estimates should go up. International sales are booming - Walter S sent me a letter a few months ago and said their UK distributor was exceeding their best revenue projections. Look for good things in two weeks - Hope the market stays strong - The insider who bought 30K at 9 1/2 three months ago is feeling pretty good right now.
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