RT--The Boeing Co. Brings Latest Digital Cinema Technology to Moviegoers
Business Editors & Entertainment Writers
SEAL BEACH, Calif.--(BUSINESS WIRE)--May 9, 2002--The Boeing Co.
(NYSE:BA) is making digital projection of full-length motion pictures
a reality with the installation of the Boeing Digital Cinema systems
in markets across the United States and in London.
Moviegoers will consistently enjoy clear images, free of all the
defects typically associated with 35-millimeter film such as
scratches, dirt, mechanical jumps and other degradation. The Boeing
system, which utilizes satellite, fiber optics and physical media
technologies, will be installed in 23 theatres by next week. Other
theatre locations will be announced as systems are installed.
"Digital Cinema will give theatres using the Boeing system a
competitive marketing advantage and attract more moviegoers because
every showing of a digital movie will be as sharp and full of detail
as the first viewing," said Frank Stirling, executive director, Boeing
Digital Cinema, part of Boeing Space and Communications (S&C), a
business unit of The Boeing Co. "This brings the cinematic experience
closer to what was actually shot during filming. Moviegoers will see
and hear the film the way the filmmaker intended."
Boeing Digital Cinema allows the secure delivery of a single movie
file to thousands of theatres around the world. The system provides
secure end-to-end transmission using encryption technology that has
been endorsed by the National Institute of Standards and Technology
(NIST) for protection of commercial and government information. From
encryption upon receipt of content to decryption at projection in
designated theatres, Boeing's end-to-end multi-layered security system
ensures protection at each step of the process and reduces risk of
film piracy.
Theatres that are installing Boeing Digital Cinema include:
-- Dickinson: Northrock 14, Wichita, Kan.
-- Emagine: Cinema Hollywood, Birch Run, Mich.
-- Loews: Boston Commons, Boston; Magic Johnson, Los Angeles; McClurg
Court, Chicago; Sony Metreon, San Francisco; Star Theatre,
Southfield, Mich.; Universal Cineplex Odeon, Universal City,
Calif.
-- Malco: Cordova Cinema, Memphis, Tenn.; Majestic 20, Memphis,
Tenn.; Malco Town Cinema, Rogers, Ark.
-- Oasis: Ritzy, London.
-- Ritz: Ritz Theatre, Big Spring, Texas
-- UltraStar: UltraStar Chula Vista, Chula Vista, Calif.; UltraStar
Del Mar Highlands 8, San Diego; UltraStar LaCosta 6, Carlsbad,
Calif.; UltraStar Poway Creekside, Poway, Calif.
-- Vulcan: Cinerama, Seattle.
Additional theater locations will be posted at the Boeing Digital
Cinema Web site www.boeing.com.
Boeing Space and Communications (S&C), with headquarters in Seal
Beach, Calif., is the world's largest space and communications
company. A unit of The Boeing Co., S&C provides integrated solutions
in launch services, human space flight and exploration, missile
defense, and information and communications.
It is NASA's largest contractor; a leading provider of space-based
communications; the primary systems integrator for U.S. missile
defense; and a leading provider of intelligence, surveillance and
reconnaissance. The global enterprise has customers worldwide and
manufacturing operations throughout the United States and Australia.
Note to Electronic Media: For more information on available b-roll
and soundbite feeds or to request a hard copy or for more information
call GCTV MEDIA RELATIONS on behalf of Boeing Digital Cinema at
212/339-9920 or e-mail MEDIARELATIONS@GCTV.COM.
--30--JE/np* KT/np
CONTACT: Boeing Space and Communications, Seal Beach
Fernando Vivanco, (Media Relations), 562/810-6537
or
Ann Beach, (News Bureau), 562/797-4222
www.boeing.com
KEYWORD: CALIFORNIA ILLINOIS KANSAS MICHIGAN TEXAS WASHINGTON
ARKANSAS TENNESSEE UNITED KINGDOM INTERNATIONAL EUROPE TRACK
INDUSTRY KEYWORD: COMPUTERS/ELECTRONICS ENTERTAINMENT
MOTION PICTURES TELECOMMUNICATIONS PRODUCT
SOURCE: Boeing Space and Communications
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May-09-2002 17:34 GMT
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