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To: Jon Koplik who wrote (118704)5/14/2002 11:27:37 PM
From: Jon Koplik  Read Replies (1) of 152472
 
More off topic "brain impaired" stuff -- Japanese Melon Sells for Over $1,000

May 14, 2002

Japanese Melon Sells for Over $1,000

By THE ASSOCIATED PRESS

Filed at 8:45 p.m. ET

TOKYO (AP) -- Got an extra grand to spend? You could take a cruise in the Caribbean, get a spiffy new suit
-- or buy a melon in Japan.

In a high-stakes publicity stunt, Mistukoshi department store in the northern city of Sapporo bought a single
melon Tuesday for the juicy price of $1,171.

It plans to auction the fruit Wednesday to choosy customers bent on taking home the season's first melon,
which Mistukoshi described as brimming with ``happiness and luck.''

Mitsukoshi itself emerged as the highest bidder for the fruit Tuesday at the local wholesale food market
where the store regularly bids on the highest priced melons to hit the market each year.

Pricey fruits are common in Japan, where apples, melons and grapes are coddled during cultivation and
prized as gifts. A passion for eating melons -- known to go for $78 each ordinarily -- is a sign of opulence.

Mitsukoshi hopes a bit of that image wears off.

``We buy the melons at such high prices because it gives the customer the impression that Mistukoshi is the
place to buy the best fruits,'' store spokesman Harunito Ogino said.

Copyright 2002 The Associated Press
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