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New research report measures Mac advantage
in dollars and sense.
via MacWeek
>Amidst the turmoil engulfing Apple, it's all
too easy to forget why we remain
committed to the Mac. A new research
report from Gistics Inc. documents some of
the reasons, and it does so in plain, hard
dollars-and-cents terms.
The study, titled "ROI TechBrief," analyzes
the effects of digital technology on
productivity and profits in the "media-producing"
industries -- a little niche that generated revenues of more
than $360 billion in North America last year. The report finds
not only that the Mac remains the dominant platform in this
sector but also that Mac technology continues to deliver
dramatically larger returns on investment (ROI) than Wintel
equipment.
To be specific: Mac-using creative professionals produce
$26,441 more in annual revenue and $14,488 more in net
profit for their employers than Windows users of
comparable skill engaged in similar work. New Power Macs
pay for themselves in four and a half months, on average,
compared with about 13 months for Windows NT systems.
And over three years, Power Macs generate more than a
sevenfold ROI; for NT, the return is barely double.<
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