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Strategies & Market Trends : Joe Copia's daytrades/investments and thoughts

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To: Joe Copia who wrote (24632)5/18/2002 6:51:06 AM
From: Chuca Marsh  Read Replies (3) of 25711
 
Hey weeeeeee. Could go more-see. I remember when PRIM was PRIME, I think. LOL
There is a PRIM Disussion Board private room a Yahoo I was in last year, I will find the link in my Yahoo mail and be back in time if I can. NOPE
Can not find it was called the BELGIM DISUSSION GROUP but I did find this, it has a comparison dated July 2001 with a Smart Card Co trading at a uck on the OTCBB READ THIS OLD PROMO DD( Not Mind must have been friends I lost track of so e mail me if you are still arround I worked PRIM way back all SEC Declared ...chucalo@aol.com LOL
www.chuckapublicrelations.com PRIM NOT mentioned there this year. BTW
This one is even ONE and a half CENTS now and IN FLORIDA...check it out maybe some Joe Copia SYNERIES :
stockhouse.com
READ:
""
Our profile last night PRIM is up 17% in early trading today on heavy
volume for that stock. If you still haven't read up on PRIM go to our
website for full DD!

Also, check out MSYS.

The Basics

Symbol: MSYS

Name: Marketing Systems USA, Inc.

IR Web Site: Marana Group coverage of MSYS

52-week Trading Range: $1.45-$3.45

Price as of 07/23/2001: $2.75

Bid: $2.67 Ask: $2.77

Shares Outstanding: 14,000,500

Estimated Shares in Float: 4.0 Million

Market Cap: $ 38.50 Million

Market Stock Trades On: OTC BB

Press Releases: MSYS News

Message Board: RagingBull MSYS Board

Corporate Overview

Marketing Systems USA, Inc., publicly traded on the OTC BB exchange
under
the symbol (MSYS), is a product/service driven marketing company that
targets the disposable income of college students using new and
existing
"hi-tech'' marketing methods coupled with a strong on-campus presence
to
expand and insure its loyal consumer membership base. (MSYS) is
redefining
and setting new parameters for the use of the internet and "smart
card''
technology within a 17 to 24 year old demographic that lives and
thrives
on "hi-tech'' methods for communication and consumerism.

Marketing Systems USA, Inc. through their wholly owned subsidiaries,
Student Member.com, Member's Choice, and Member's Travel is the first
US
company to use the smart card in an open environment that will allow
its
membership to use the card anywhere in the U.S. In conjunction with the
giveaway of 600,000 Student Member "smart cards'' merchants are being
established that generate revenue for the company while simultaneously
offering a discount loyalty program to the holders of the cards. The
web-sites of Student Member and Member's Choice offer students an
interactive place to play games, compete in contests, win free trips,
view
photo galleries, find a date, and make their purchases for goods and
services. The Member's Choice.Net site offers the membership the ease
of
purchasing on a national basis from more than 200 manufactures
representing more than 100,000 products. The Student Member.com site
offers the membership the ease of purchasing on a local basis from a
web
portal design that personalizes their university and the participating
merchants involved in the loyalty "smart card'' program. (MSYS) through
Member's Travel will continue to lead the student travel market from
6,600
student travelers in 2001 to 20,000 students in 2002.

Recent Events

On July 18, 2001 MSYS announced that they are going to partner with
USAOneStar.Net to offer various 'cutting-edge' telecommunications
products
and services to the college student market through MSYS' established
sales
organization. Also in this press release, President and CEO of MSYS,
Mark
A. Seyforth noted "Our Member's Choice subsidiary has secured contracts
with over 200 major manufacturers and distributors offering more than
100,000 name-brand products and services to the student members of our
cooperative shopping network.'' We believe the various
telecommunications
services provided by USAOneStar.Net, Inc. are highly compatible with
this
marketing model. Member's Choice will also market the
telecommunications
services over a website developed by SM.com, which expects to enroll
225,000 students during the next twelve months.''

On July 2, 2001 MSYS president was interviewed be
WallStreetReporter.Com.
The audio interview can be heard by clicking here .

On June 27, 2001 MSYS announced DJ Skribble who has forged a presence
in
almost every area of today's cutting edge music/pop culture, signed
with
Student Member, a subsidiary of (MSYS) for an on campus promotional
campaign at thirty colleges beginning September 2001.
The fact that MSYS has signed someone who has a world renowned presence
and huge young following, proves that MSYS is in this for the long
haul.
This move was extremely intelligent on MSYS' part as I believe this
could
be the catalyst that gives them that national exposure they need to
jumpstart their business plan. The signing of DJ Skribble could pay
enormous dividends to MSYS. If they can sign somebody with this amount
of
fame, I am sure it won't be too difficult for them to get more
high-profile names involved with their business.

Business Plan

(The following info is taken from a a recent question/answer session
with
CEO Mark Seyforth.)

"MSYS has two types of members in its program: (1) The typical
"shopping
member," such as students who get a Smart card free -- they use it for
the
local merchant program, to travel, or to shop online; & (2) A "premiere
member," who works on behalf of MSYS on a commission basis.

College students earn $75 each time they set up a participating
merchant.
The merchant pays $375 to join, giving MSYS $300 per merchant. The
merchants are local to each university. There are about 2,000 student
representatives at about 200 universities so far.

A merchant, in addition to the initial $375 cost, pays MSYS 10% of the
selling price of everything sold to people who use the Smart card. Some
of
that is paid to the student who set up the merchant. That ongoing
income
to the student is a high motivation to set up as many merchants as
possible. One interesting aspect of the program is that the merchant
must
use a new terminal to put credit cards through. MSYS gets a percentage
even when cards other than its Smart cards are put through the new
terminal.

Students also make an income by disseminating the cards. The student
representatives are very excited about this program, because MSYS can
do
all kinds of fun things for them. One example -- if a student gets 15
kids
from their Greek house to go on a Spring Break trip sponsored by MSYS,
the
student gets the trip for free. MSYS' goal is to place at least 600,000
cards in the coming 12 months. That should be easy when you're giving
the
cards away free.

Other highlights of their business plan include:

MSYS consolidated all the operating companies into one location.


Management is actually using the Smart card technology in an open
environment. A closed environment means things related only to the
campus,
such as meal programs or library cards. An open environment means you
can
use the Smart card outside the campus at merchants from all different
categories & involve them. This is something new; no one has done this.
The possibilities in taking the Smart card into this open environment &
involving outside merchants & businesses are endless.


This program creates sophisticated information & data mining for MSYS.
For example, the Smart card can tell that you buy pizzas on Tuesday &
hamburgers on Thursday. Knowing where students spend money & for what
can
be valuable information to the corporate community.


On the travel side of MSYS' business, it did 6,600 trips for students
last year. This year it expects to do 20,000.


This program can be expanded to serve the interests of all sorts of
organizations that need to raise money.


Smart cards are the future of credit cards because they are so secure.
MSYS is in the forefront of this trend.


On 6/12/2001, MSYS signed The Marana Group to do a nationwide IR
campaign.


Students accept the latest hi-tech methods much more readily than the
rest of the population."


As you can see, MSYS has a very streamlined well thought out business
plan. Marketing companies can usually become profitable and produce a
lot
of revenue in a little amount of time with a viable business plan. With
MSYS paying out commission on products sold to students, they waste no
money on high salaries and their representatives are walking
advertisements on the campus ground, ballooning exposure for MSYS.
MSYS'
innovative open environment offers the chance for MSYS to make very
profitable alliances with merchants and businesses outside of the
campus.
One aspect that really catches my eye, is that MSYS has a lot of
potential
revenue streams and what is really special is that all of their
businesses
have a very synergistic property. They are good businesses alone, but
when
they can work together, they are leaps and bounds better, increasing
revenue and cutting expenses.

Sales Outlook

Here's a direct quote by CEO Mark Seyforth about MSYS' prospects:

"This year we were looking at a number of about $17 million in sales.
That's a combination of our travel program already in place & the new
merchant program & online shopping. If you look at what we've actually
laid out over the next three years, we feel like we're going to do at
least $70 million our second year & probably at least about $135
million
the following year. The reason for that, again, is because we'll have a
massive number of members involved & a lot of members that will be
actually working to help us take this from college to college.
Currently,
we're on 200 college campuses. Our model says we're going to double
that
every year."

Management

Well, you couldn't ask for a much better person to lead a marketing
company than Mark A. Seyforth. This is not the first time he started a
successful company, Mark founded Seyforth Laboratories, which generated
over $100 million in annual revenues through 160,000 distributors and
250
employees. This guy knows what he's doing and has the experience that
it
takes to run a successful business with out making the mistakes that
many
inexperienced CEO's make. (MSYS) has an existing sales force of (20)
regional managers and 2,000 campus representatives marketing to over
200
universities in the USA.

Market Potential

Simply said, the markets that MSYS is penetrating are enormous. Their
targeted demographic is truly a gold mine. Here are some quick facts
about
this:

Students spend 14.8 billion in travel annually.
14.5 million college students have the purchasing power of $70
billion.
Globally, about 4 million smart cards will be issued by Universities
this
year, growing to over 6 million by 2004.
DSA sales in the USA are over $24 billion annually.

Investor Relations

For additional information, including a copy of the updated financials
and
due-diligence information for Marketing Systems USA, Inc., please
contact
Jack Baker at The Marana Group, Inc. (866) 483-4146 or visit our
web-site
at www.maranagroup.com.

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