HOW INTEL MANAGES JOURNALISTS:
(from the UK publication, The Inquirer)
Intel's "dancing" Dan Francisco contributes ¢2
How Intel "treats" journalists
By Mike Magee, 23/05/2002 02:19:22 BST
OUR SOURCE AT Intel has now revealed the entire text of a very contentious internal email, about journalists, in full.
Here's one from Dan Francisco, who we have reason to believe still works for the corporation. He is a senior PR executive – or was – when he penned the below.
How can any journalist ever, ever trust Intel again, given the below, we ask.
We note that Intel has yet to tender any kind of apology at all for this. Under the UK Data Protection Act, we are allowed to ask Intel for every piece of paper and electronic communication it has ever made that mentions yours truly. We intend to do so. µ
Message starts
From: Francisco, Daniel J
To: Kircos, Bill; Palmer, Graham; Koehler, Marion; Brailey, Mark; Sutherberry, Orietta; Hunt, Francesca
Cc: High, Howard I
Subject: RE: more from Mike Magee on Compaq Merced
Since we're giving our two cents:)
It's really a juggling act. We've had some luck (ie, Mark Hachman, EBN, and PC World editors) with tough love approach, telling them they'll get more access to us if they are more objective and less sensational/negative in their articles. The trick is actually not giving them the "special" access after we go down that path.
In the case of Magee, his reporting doesn't indicate that he values the exec access and the efforts to build a stronger relationship. Hachman was the same way when we started working with him. There is no value for the special access until it stops and is given to someone else. Then they realize the benefits of "working with us." Hachman's writing has come full circle.
And following this last IDF and his ridiculous coverage, I'd be hard-pressed to lobby for Magee to come to future IDFs, especially on Intel's dollar.
Dan
Message finishes
Hi Dan! Hope you're going to apologise for this one!
Best wishes, and yours sincerely, Mike Magee |
