All-- News on APII>>>>>>>>>>>>>>>Monday July 14 11:46 AM EDT
Company Press Release
Source: Action Products International, Inc.
Action's Publishing Division Establishes Canadian
Distribution
OCALA, Fla., July 14 /PRNewswire/ -- Action Products International, Inc. (Nasdaq:APII),
announces an alliance between its division, Action Publishing(TM), and Monarch Books of
Canada, Ltd. Action Publishing(TM) publishes educational activity books and interactive media,
such as books with CD ROMs, for sale by its retail partners and distributors. Monarch Books is a
leading Canadian distributor of high quality children's books. Its full time sales force is spread
across Canada and services the retail market. Some of their major accounts include educational
dealers, cataloguers, and mass market retailers including Chapters, Toys R Us, Moyers and other
distributors.
Monarch will initially carry 77% of the Action Publishing line and plans to carry all future titles
introduced by the Company. Nearly ten percent of Monarch's 132 page Fall 1997 catalog will
display the Action Publishing titles.
``This is the first step in obtaining international recognition for our educational titles,'' said Pablo
Savetman, Action's Vice President of Sales. ``We plan to aggressively add distributors in other
countries as well as the United States.''
Monarch president and CEO Ron Gurfinkel commented on the alliance, ``Action Publishing titles
meet our high standards for quality children's product. The prices are right and the science and
nature educational themes are perfect for our market.''
Ron Kaplan, President and CEO of Action Products International (parent company of Action
Publishing(TM)) said, ``We are happy with the progress exhibited by Action Publishing.
Establishing international distribution is an important milestone in the development of this part of
our business. We will continue to expand sales of our publishing division's high quality, interactive,
educational products.''
Action Publishing (parent company Action Products International, Inc.) plans to release second
quarter results later this week.
Action Products International, Inc. and its divisions, Action Apparel, Action Products Toys,
Action Snacks(R), Action Publishing(TM), and Logo America(TM), design and market an
extensive line of creative merchandise to edutainment specialty retailers, museums, zoos, theme
parks, attractions and toy stores in the United States and worldwide.
Any statements that are not historical facts contained in this release are forward-looking
statements. It is possible that the assumptions made by management for purposes of such
statements may not materialize. Actual results may differ materially from those projected or implied
in any forward-looking statements. Such statements may involve risks and uncertainties, including
but not limited to those relating to product demand, pricing, market acceptance, the effect of
economic conditions, and intellectual property rights and the outcome of competitive products,
risks in product development, the results of financing effort, the ability to complete transactions,
and other risks identified in this release and the Company's Securities and Exchange Commission
filings. |
