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Strategies & Market Trends : Zeev's Turnips - No Politics

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To: Earlie who wrote (82567)	6/20/2002 10:06:43 PM
From: mishedlo	Read Replies (1) of 99280

The future of 3G took another hit this week when Detica, a UK-based consulting firm, announced that a recent survey found more than 40% of the mobile phone users have no interest in the enhanced services that 3G promises. Amazingly, they view a mobile phone as just a phone. Also in the 3G world, the European mobile phone company, mmO2 announced pricing for its first trial. After testing the network since the beginning of the year in the Isle of Man, it will soon commence charging for the service. mmO2 plans on “testing a number of pricing strategies during the trial in order to look at price elasticities.” The initial pricing strategy will call for a £44 a month for the typical customer. This will be in addition to the £34 a month for voice service. The application that mmO2 believes will lead to the success of 3G is multimedia messaging. They see users swapping pictures along with text messaging. We continue to view this as an application that very few will be willing to pay the cost necessary for the service providers to recoup their huge investments. Amazing. Who woulda thunk that? Earlie are you talking notes here? M

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