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Technology Stocks : Dell Technologies Inc.
DELL 129.03+0.5%12:11 PM EST

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To: Meathead who wrote (169940)6/23/2002 7:59:15 AM
From: D. Plen  Read Replies (1) of 176387
 
Dell and the printer business:

The barrier for a new entrant into the printer business is pretty high in cash, and Dell would have to hire a lot on new engineering talent or re-assign significant staff (which they probably would not do). I think that they should acquire Lexmark. Here are four good reasons.

First, it is a former IBM unit, and we know that Michael and L. Gerstner communicate regularly. Second, it is already established and competes with HP in every sector of the printer line (except perhaps the largest hi-speed printers). Third, it is not doing very well, and needs Dell discipline to turn it around. Fourth, another major brand of printer is not needed, and would be a hassle with getting yet more printer drivers into software.

An acquisition of this size has not been tried by DELL to-date, but if they want presence in the printer marked, it may be the best way to do it.

D.Plen
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