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Technology Stocks : Amazon.com, Inc. (AMZN)

AMZN 229.55

+0.2%

Dec 5 9:30 AM EST

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To: Ted The Technician who wrote (143393)	6/26/2002 2:03:13 PM
From: Ted The Technician	Read Replies (1) of 164684

Book revenue at Buy.com Inc. jumped 800% above the company's prior 30-day daily average, 24 hours after it cut prices on all its books to 10% below those of rival Amazon.com. It appears that Buy.com is grabbing significant market share at the expense of its competitors. It is gaining price-sensitive customers. I don't see Buy.com advertising much - just via press releases. Does it use viral marketing techniques? It must have a low-cost, low-advertising expense, business model. If AMZN doesn't lower its prices, I see it losing many of its price-sensitive customers and consequently a significant chunk of its revenues. Buy.com is not known for discount books in many people's minds. It is better known for electronics. It'll be a surprising marketing achievement if it can gain significant marketshare without going bankrupt. Here is a comparison of the current prices for Harry Potter's Sorcerer's Stone (Hardcover): Barnes And Noble: $16 Border's / Amazon: $14 Buy.com: $12

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