I hate to say it or see it, because I love the products, but if all of the fancy strategies don't work by December or so, I see little hope.
Several years ago I wrote:
While Apple is out of immediate danger, substantial risks still remain. I for one don't see how a strategy to play the end game.
Well, this is the end game. Apple keeps on making above-par moves (iMac, iPod, PBs, OSX, eMac, flat panel iMac, iTools, iBook, XServe), but the PC stronghold doesn't even flinch.
Apple is sitting on a big pile of cash, so they can go on for a while a longer releasing quality products to see if the market finally moves... their only hope is the digital hub. Make the iMac the set-top box that controls games, video, napster... erh music, internet, e-mail... |
