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Technology Stocks : Buy Apple... I know you guys think I'm crazy but ...
AAPL 269.73+0.3%Oct 29 3:59 PM EDT
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To: Chris J. Horne who wrote (38)7/17/1996 2:45:00 AM
From: Vestor   of 90
 
Do you or does anybody know what the real book value of AAPL is?
If the intangible (and arguable) value of the name is excluded, I mean.
I might be interested in buying it at a price that is below book value.
INTC is strong, but AAPL uses a MOT cpu. Maybe if AAPL would switch to an Intel cpu, like the upcoming MMX, there would be more hope for it?
AAPL's plight reminds me of the relatively little known Color Computer (by Radio Shack), affectionately known as the "COCO" by its users. It uses a MOT cpu and is an impressive machine for the price. But Radio Shack went mostly the proprietary route and it faded away.
I still have one in its packing carton. My dad uses one and corresponds with a few other loyal COCO users. But its user groups, clubs, magazines all faded to oblivion after Radio Shack finally quit manufacturing it.
Before Radio Shack quit making it, they still carried it in their stores, but the salesmen mostly ignored it and couldn't support it because they focused on the big market of people interested in IBM compatible pcs.
Radio Shack even had to quit manufacturing pcs and sold that concern. I'm of the opinion that their mistake in "IBM compatible" Radio-Shack pcs was the same mistake they made with the COCO and that Apple has been making: too proprietary. I have a friend who finally got rid of his apple computer but hasn't replaced it yet because of the formidable cost of a Macintosh. I have other friends, Wycliffe missionaries, who dumped their Macintosh and got a pc instead because hardware for the Mac was so much more expensive than the comparable hardware for clone pcs.
Apple is bigger than the Radio Shack COCO user base ever was, so I guess Apple computers will be used for quite a while after my dad finally supplements his COCO and gets a pc, like many other COCO users have done.
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