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Technology Stocks : How high will Microsoft fly?
MSFT 491.06+1.7%11:38 AM EST

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To: jonkai who wrote (71249)7/17/2002 12:26:23 PM
From: David Howe  Read Replies (1) of 74651
 
Notice how they refer to AAPL as in the HARDWARE business.

<< 12:17PM Apple tumble stings hardware group (AAPL, IBM) by Julie Rannazzisi
Hardware issues were ruffled by shares of Apple Computer (AAPL), which erased over 13 percent in recent trading. The company posted late Tuesday as-expected fiscal third-quarter results but said that revenue would be flat in its fourth quarter, Additionally, Salomon Smith Barney lowered its rating on the stock to a "neutral" rating from a "buy," citing the company's disappointing outlook. Among other companies in the hardware space, Hewlett-Packard fell 3.2 percent and IBM rose 1.7 percent. The latter will report after the bell, with Thomson Financial/First Call projecting earnings-per-share of 83 cents in the company's second quarter. >>

Low margins are common in the hardware business. Low margins equates to low P/S ratios. Pretty simple stuff. Did you know that MSFT is in software, not hardware?

Dave
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