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Technology Stocks : Dell Technologies Inc.
DELL 115.95+0.5%3:59 PM EST
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To: kemble s. matter who wrote (170172)7/17/2002 4:56:27 PM
From: H James Morris  Read Replies (1) of 176388
 
<<Dell is confident because his company, which he founded when he was an 18-year-old student at the University of Texas, is the low-cost producer of computers, servers, information storage equipment and other devices.

Dell Computer is low-cost because it doesn't dwell on unique technology but on its ability to deliver products at prices that beat the competition. At Allen & Co.'s gathering of communications and technology top executives last week in Sun Valley, Idaho, Michael Dell boasted that his company's gross pretax profit margin--sales revenue minus costs of goods sold, the broadest measure of profit--was only 17.6%. Four years ago, in the technology boom, that margin was 22%.>>

latimes.com
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