LIMBAUGH TRIUMPHS: SMASHES O'REILLY IN LOS ANGELES; TOPS FOX HOST MORE THAN 23 TO ONE IN CHICAGO RADIO MATCH
drudgereport.com
**Exclusive**
In six weeks of direct microphone-to-microphone competition, Rush Limbaugh scored 23 listeners to every one which tuned into Bill O'Reilly on the radio in Chicago, industry sources tell the DRUDGE REPORT.
Limbaugh on WLS hit a 6.8 share with 110,900 listeners every 15 minutes from 11 am to 1 pm; O'Reilly on WAIT pulled a .3 and 5,400. Limbaugh's audience in Chicago is 1954% larger than the FOX NEWS HOST, ARBITRON's Spring Book shows.
In direct Los Angeles runs, for six weeks: Limbaugh pulled a 4.5 share [107,800 listeners every 15 minutes, 12 years-old-plus] on KFI to O'Reilly's KABC 1.8 [43,700].
O'Reilly -- who declared during an interview with Don Imus in May that Limbaugh had "run out of gas" -- launched in May to heavy press and fanfare from syndicator CBSINFINITYWESTWOOD.
O'Reilly, the nation's top cable news host, also hit radio static in his New York City debut, microphone-to-microphone opposite fellow FOX Sean Hannity.
For six weeks of direct competition, O'Reilly scored a 2.8 share on WOR [down from Bob Grant's 3.0 average, previously in the slot] from 3 to 5 pm -- to Hannity's WABC 4.5. |
