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Strategies & Market Trends : Guidance and Visibility
AAPL 271.86-1.0%Dec 17 3:59 PM EST

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To: Dave Gore who wrote (61574)7/22/2002 2:00:29 PM
From: Jack Hartmann  Read Replies (2) of 208838
 
I guess AXP is the one to spark the rally with an earning's surprise.

Kenneth I. Chenault, chairman and chief executive officer, said: "The second quarter demonstrated our progress in reducing costs and improving our overall risk profile. We saw the results in lower human resources expenses and improved credit quality. These benefits, along with lower funding costs, more than offset the impact of weak equity markets and the cost of additional investments we made during the quarter to expand marketing, card acquisition, asset gathering and product development.

"With solid results in the first two quarters of this year, we have stepped up marketing efforts designed to increase future revenue growth. Based on current conditions, we plan to have less of our credit and reengineering benefits fall to the bottom line and to invest more in growth initiatives during the second half of the year. As a result, our earnings for 2002 are likely not to exceed the current Wall Street consensus. We expect to see the benefit of our expanded marketing efforts in improved business metrics starting late this year and into 2003."

Jack
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