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Technology Stocks : All About Sun Microsystems

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To: Humblefrank who wrote (50586)7/23/2002 12:50:21 AM
From: Elroy  Read Replies (1) of 64865
 
Yeah, Merrill's whole "research" is just showing that in its history Sun has troughed at Xx price to book, and its above that now. That analysis doesn't take into account Sun's position now versus the early 1990's (when it troughed previously). I don't think anyone disagrees that the market for high end Unix servers is now a fight between IBM and Sun (with Sun growing that area faster) and that HPQ is essentially dead in the water there.

In my opinion the only major issue with Sun is whether over the next 5-10 years industry standard servers using Intel processors gain enough market share to relegate Sun and Unix to a niche market, or whether customers will always continue to pay more for Sun's stability and performance. If Intel-based servers are the future (like, 80% of the market in 2010), then Sun is toast. On the other hand, if Sun can continue to command premium pricing for premium quality then Sun will do fine. In order to ensure outcome number 2, the most important thing for Sun to do in these troubled times is to continue to grab market share, so they will have more locked in customers when times turn around. That's what all the leading companies in highly cyclical industries do during downturns (e.g., AMAT)

Elroy
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