Wireless products for the carriers. WAM
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WAM!™ delivers unprecedented end user mass-customization and complete wireless carrier control of decks, content links and production releases.
Highly Scaleable Customization of Standardized Offerings
Each end-user can have an individually customized deck based on a standard carrier deck offering. Carriers no longer have to worry about scaling customized solutions for targeted end-user demographics.
Complete Deck Control
Carriers can create and roll-out new deck and link offerings with no external dependencies for third-party content and link placement. Add, edit, or remove links any place within the deck structure.
Flexible Business Model Support
Carriers can monetize custom content and links, as well as place them anywhere on the deck. This eases the migration from a limited walled garden model to one that is much more open and flexible.
Strong Reporting
As carriers gather reporting data on the success of individual content packages and decks, they can match the reporting data with demographic research to better target those users.
WAM!™ supports many other key enabling features, delivering carrier class leading flexibility and integration. These key features include:
Multi-language Capability
Supports English and Spanish today, with services in French available soon.
Multiple Mark-up Languages
Supports both WML and HDML simultaneously, enabling a seamless migration strategy from HDML to WML. cHTML and others are coming soon.
Production Roll-out and Roll-back Support
Supports timed production roll-outs and roll-backs, which are critical to managing deck production. We have included "silent upgrade" support for decks, enabling you to build and release "invisible links" and to turn them on at a later date for a special promotion or time-limited special event.
Search Engine Integration (optional, based on your search strategy)
Integrate into any WML or HDML search engine.
Robust Provisioning APIs
For high volume, flow-through provisioning data. Built with experiences gained from provisioning over five million end-user wireless decks across 20 worldwide carriers. |
