Any thoughts?
"--- Poll Shows Consumers Lack Funds for Fine Jewelry
The Jewelry Consumer Opinion Council has published a report on
consumer purchasing predictions for 2002. Of the 502 responses, only
27% said they intended to make fine jewelry purchases between July 11
and the end of 2002. Forty-six percent said they would not make a
purchase. Among that 46%, 58% said the reason they would not make a
fine jewelry purchase is because they could not afford it.
Seventy-three percent said they would purchase jewelry for themselves,
35% for a mother and 30% for a daughter.
The report sampled men - 22% - and women - 78% - aged 18 years and
older, who are residents in the U.S. Most had an annual household
income between $35,001 and $55,000.
The highest percentage of those buying jewelry for themselves - 30% -
said they would shop at local independent fine jewelry retailers.
Seventeen percent said they would buy from national jewelry chain
stores, and 1% said they would buy from shopping clubs. Although only
6% said they would buy from television shopping channels, 16% said
they browse those channels when deciding what to buy.
When asked how much they would spend on themselves this year, most -
23% - said they would spend between $100 and $200. Compared to last
year, 44% will spend the same amount on fine jewelry this year, 43%
will spend more and 12% will spend less.
Thirty-three percent said they would purchase diamond jewelry for
themselves above colored stones, pearls, gold and platinum.
According to the survey, the greatest incentives to buy fine jewelry
are discounts offered over the counter and advertised discounts, while
the smallest incentives are certificates of origin and gemological
laboratory certificates." |
