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Gold/Mining/Energy : Direct Focus Inc. (DFXI)

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To: John Carswell who wrote (52)7/17/1997 8:53:00 AM
From: Clement   of 768
 
John,

I'm a little confused. When you say infomercials do you mean 30 second spot infomercials or 30 second spot commercials?

In response to your comment about "Debt free...growing revenue base, what more can anyone ask for?"

How about increased profits. I saw the commercials last night running during prime time on ESPN twice in the time I was at a sports restaurant. That must be expensive. Have sales been as well as hoped? Do analysts [or CFO] still project a profit?

As well, what precisely is the arrangement with the company that produced the infomercial? How many options/shares were offered. What is the inside ownership? Have any directors bought lately at 1.10?

Clement
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