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Technology Stocks : Apple Inc.

AAPL 271.84

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Dec 31 3:59 PM EST

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To: Win-Lose-Draw who wrote (34279)	7/30/2002 10:20:53 AM
From: phbolton	Read Replies (1) of 213177

Apple's Bait and Switch By Rob Walker One of the most talked-about and pervasive ad campaigns going these days is Apple's "switch" series, in which various people describe why they have dumped PCs using the Windows operating system and bought Macs instead. Most of the chatter has been less about the spots than the strategy they represent—basically throwing a rock at Windows. How effective are the actual commercials? You can see them through Ads.com (using either the Windows Media Player or the RealPlayer) or through Apple's site (using QuickTime). blah blah blah Given that Apple has made a lot of noise in the past year or so about needing to increase its share of the personal computer market beyond 5 percent, a campaign like this one is pretty much the only way to do it. So all bias aside, this strikes me as the best batch of ads Apple has come up with in a long time. slate.msn.com

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