re: Wireless MMS Data & Digital Photography (forecast)
Maybe we can get Dashing One a camera-phone and not tell him there is a mobile phone embedded in the camera?
>> Camera-Phones Will Outsell Digital Still Cameras by 2004
Strategy Analytics has released a new report saying that 16 million camera phones will be sold worldwide in 2002, growing strongly to 147 million in 2007.
By comparison, although 22 million digital still cameras will be sold worldwide in 2002, their slower growth rate of 34% will result in only 95 million sales in 2007.
Other key findings from the report note that 20% of all cellular handsets sold in 2007 will contain an embedded camera. The report also says that high prices and relatively large form factors will inhibit initial diffusion of camera phones in Western Europe.
Neil Mawston, Senior Analyst with the Strategy Analytics Global Wireless Practice, notes, "Camera phones will be an essential tool in driving handset replacement rates in the next 5 years, especially in sluggish markets such as Western Europe."
Chris Ambrosio, Director, Global Wireless Practice, comments, "Camera phones outside Japan and Korea will remain high-cost, moderate volume products through 2003. Shipment volume will improve in 2004 when camera modules begin to commoditize, and when handset vendors begin to benefit from economies of scale."
David Kerr, Vice President, Global Wireless Practice, adds, "Wireless camera phones are one important catalyst for wireless data success beyond the workhorse short messaging service (SMS), but cool camera phones will not sell themselves. Operators must link availability of these devices to effective multimedia messaging service (MMS) tariffs, as well as emotive advertising and promotional messages. Wireless operators must not repeat the early mistakes made with GPRS tariffs or they risk stalling the MMS growth engine." <<
- Eric - |
