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Technology Stocks : Amazon.com, Inc. (AMZN)

AMZN 226.99

-1.1%

2:47 PM EST

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To: Bill Harmond who wrote (144632)	8/3/2002 12:05:07 PM
From: H James Morris	of 164684

>>Commerce and craft have always co-existed uncomfortably in the entertainment world. But the rise of product placement is being fueled by exploding production costs and the lack of effectiveness of traditional advertising. The once-all-powerful 30-second television commercial has lost its punch in an era of remote controls and technology such as TiVo, which allows the audience to skip over the ads. All those forces are forcing companies to look for new ways to reach consumers, said Michael Nyman, CEO at Bragman Nyman Cafarelli, a Los Angeles public relations and marketing firm.<< signonsandiego.com

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